How We Turned $12K on YouTubers Into 1,200 Orders: A Startup’s Influencer Playbook
For many small or unknown brands, influencer marketing—especially on YouTube—is one of the most effective ways to build awareness and reach new audiences. Over a three-month campaign, we spent around $12,000 working with 50+ YouTubers—a mix of free (product-only) collaborations and paid creators. That campaign drove roughly 1.2 million views and generated around 2,541 orders…